The Marketing Group at HEC-ULg is defined by people and ideas. You will find a community of inquisitive intellects,
always on the hunt for insights and looking past the horizon to better understand the interconnectedness of our world.
We are also characterized by the commitment of our students, faculty, alumni, and staff to the mission and ideals of the University of Liege.
Our mission is to generate, disseminate and apply marketing knowledge by engaging in teaching, research and executive education with an international
and creative scope, in line with our School's ethical values and dedicated to the development of our region.
Through quality education and real-world experience, we prepare our students for exciting and rewarding careers in marketing. Our program is
designed to develop analytical skills as well as intuition, logic, and creativity among students not only in classroom settings,
but also through internship and co-op opportunities, by touring corporations, and exposure to visiting marketing executives.
The Marketing Group also builds strong partnerships with the industry through its corporate partnership program.
A new Master program in marketing
Chair in Digital Media and E-Commerce
The Rossel Group, one of the major Belgian press groups, and HEC-Management School of the University of Liege, have decided to create a chair in Digital Media and e-Commerce.
To remedy the lack of managers trained in the various pillars of the digital economy, the two founding partners have developed a university training program meeting the market's demands.
Very soon, other companies have wished to join them in this project so as to form a cluster of entreprises eager to bring innovations and patterns of understanding in the current digital revolution. To date, the chair counts five founding partners: The Rossel Group, PFS Web, Selligent, The Walloon Telecommunications Agency and Google.
Our chair gives us the chance to develop a programme which cleverly bridges the worlds of academia and business. Its main benefits concern the co-engineering of this training and the creation of a core network of companies aiming at outstanding performance in the field of the digital economy. Networking and good practice exchange thus become an integral part of the group's activity.
The chair organizes the Master in Digital Marketing & Sales Management (DMSM), a unique training program in Belgium. HEC-ULg is the first Belgian university to create a programme offering managers the chance to specialize in marketing while integrating 3 pillars of the digital economy: digital marketing, e-commerce and big data.
Prof. Dr. Zelal Ates is the holder of the Chair in Digital Media and E-Commerce at HEC-ULg.
Faculty of the Marketing Group are involved in many distinctive and customized programs of Executive Education at HEC-ULg.
They help executives take their organization and leadership capabilities to the next level: gain the skills and vision to implement
strategy, improve operational agility, drive performance, and manage complex organizations. They share our thought leadership,
industry experience, and global perspective on key issues:
- > Strategic intelligence
- > Digital marketing
- > OpenBordersMBA (strategy and marketing modules)
- > Happynomics